With a massive 94-piece capsule collection dropping soon, KITH and BMW are trying to outdo the speedy steez of the rare collaborations involving streetwear and auto brands that have come before, like Supreme and Lamborghini this past spring.
Inspired by KITH founder Ronnie Fieg's love of the vintage BMW E30 M3 model, the clothes being offered touch on a range of styles all suitable for crisp fall weather.
Some standout looks include a bright red varsity jacket stamped with BMW's classic M series logo on the back and across the liner, a couple of subtly branded sweatsuits, race-ready tracksuits, several holiday season crewneck sweaters, a multi-colored wool cardigan, and a cushy navy blue bathrobe.
Fieg's fandom of Beamers, especially vintage models, can be traced to his childhood when he would tag along for cruises in his grandpa's cherished late-1980s red E30.
Surely making his grandfather proud, Fieg prioritized various accessories for laidback car lovers: a pair of light brown suede driving gloves, a coffee mug, an umbrella, pillows, dad caps, special valve caps and license plate frames.
The 35-year-old designer was even able to secure a custom, one-off 1989 E30 M3 (pictured at the top) featuring the KITH x BMW emblem on the steering wheel, hood, rims and trunk, as well as a KITH monogram laid across the seats and door panels. Not to mention the interior was crafted with the "highest-grade leather" BMW could find. That's fast.