Those of legal drinking age will finally have some gin approved by the one and only Snoop Dogg that's perfect for mixing with juice.
The hip-hop veteran recently announced his "remix on gin," a new brand called INDOGGO. "When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem," he said in a statement to People.
"When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G." This man Snoop still has the sauce!
Produced in partnership with Keenan Towns of Trusted Spirits, the gluten-free beverage offers hints of strawberry and citrus, making each sip "juicy and laid-back."
Snoop's first taste of the spirits market arrived in mid-July in the form of a California red wine from 19 Crimes, which is known for its augmented reality-enabled packaging. “Snoop is quintessentially Californian, so it was only fitting for him to be the face of our first-ever California wine,” a brand rep explained to Fast Company.
The Australian winemaker also donated $100,000 to the NAACP Legal Fund as part of the collaboration.
Two things Snoop could be celebrating with his favorite drinks: 1) his Los Angeles Lakers are in the Western Conference semifinals and 2) the #2 trending video for "Callin" featuring NBA YoungBoy.