With only a handful of days remaining in 2020, the chances of 'WLR' arriving this year as Playboi promised seemed to be dwindling to zero. That was until the revered Atlanta artist came through in crunch time and confirmed a release date of this Friday, Christmas Day.
Akademiks previously leaked this same date after "literally" selling his soul for the scoop. Carti unveiled the cover art, too, which pulls its design from a late 1970s print publication called Slash Magazine that covered the punk rock scene in California.
This dark, punk influence shows itself in more ways than one with the new flair surrounding 'WLR.'
Umm: The 16-piece merch capsule, paired with a pre-order link for the album, includes all sorts of satanic symbolism, from upside-down crosses on T-shirts and in the form of keychains to phrases like "New Maps Of Hell" and "Black Leather Devil" stamped across hoodies.
Understandably, fans were a little shocked to see all these, let's say, bold styles, especially because the God-fearing Kanye West has been hanging with Carti and is reportedly the executive producer of 'WLR' (alongside Matthew Williams, the creative director of Givenchy).
Other notable collaborators that could make an appearance are familiar names like Lil Uzi Vert and Travis Scott, both of whom have songs with Playboi, as well as Kid Cudi.
AHH! On Tuesday, Carti went full 'Inception' mode, previewing a snippet of Cudi rhyming on the viral leak "Pissy Pamper / Kid Cudi" that was never officially released but managed to top Spotify's U.S. Viral 50 chart.
A more thorough 'WLR' tracklist will likely arrive in the coming days.