Kendrick Lamar chooses his words carefully, meaning whenever the 13-time Grammy winner decides to speak, the world tends to listen.
While interviewing his 20-year-old cousin and pgLang prodigy Baby Keem for i-D magazine, Kenny dished some rare insight on why he takes "so long" to record an album and how he meditates on finding a "new sound."
"I spend the whole year just thinking about how I’m gonna execute a new sound, I can’t do the same thing over and over," he admitted. "I need something to get me excited."
Keem echoed the importance of cultivating "new s**t," even though fans don't usually understand what that sounds like: "Because people don’t know that you on some new s**t till you start doing new s**t. And if you can’t do the new s**t then they ain’t gonna know that you on the new s**t and they’ll keep asking for old s**t, but I think everybody knows now that I’m on some completely different s**t."
With this approach in mind, it makes sense that Kendrick also felt that doing a sequel for 'good kid, m.A.A.d city' would've been "corny." He explained, "That takes the feeling away from the first. I need that mothaf***a to live in its own world. Then boom, 'To Pimp a Butterfly.'"
Oh, and if it wasn't for the coronavirus, Baby Keem seems to infer that both he and Kenny would have delivered projects, saying they "were supposed to be out" by now.
Nevertheless, Keem mentions how he has a project "that's about to come out now" following a pair of singles he recently released. Check out the first piece of related merch above called the "idea hoodie." Swag.